Hier een stuk van Matt Wolf in The Guardian over de vloek van het Shaftesbury Theatre, die overigens net onder new management (Stage Entertainment) is:
When Hairspray opens today considerably more will be riding on the evening’s events than simply finding out if a proven Broadway hit can repeat its success in London. Running as a parallel if uneasy subtext to the critical fortunes of the production itself will be the question of whether its West End home, the Shaftesbury, will at last have that gold-plated commercial success that seems to have famously eluded a theatre known around town as a home for the theatrically ill-fated. Did you see Daddy Cool, Napoleon, and Lautrec? I didn’t think so, and nor, it would seem, did too many others ...
That assessment might seem severe, given a venue that has hosted the original West End productions of both Follies and Rent, not to mention the UK transfers of Broadway Tony winners Thoroughly Modern Millie, with Amanda Holden and Maureen Lipman, and The Who’s Tommy, with Paul Keating and Kim Wilde. But guess what? The lesser-known fact about those four shows, as has been the case with all too many Shaftesbury tenants one can cite, is that they lost money - in some cases a considerable amount. As a result, you tend to believe Hairspray star Michael Ball when he says that director Jack O’Brien’s production should with luck do well in London “because it’s such a superior work in every way.” And also because, as Ball told me earlier this month, “it would be nice to have a hit here and change the thing about this theatre.”
That “thing,” to be fair, isn’t unique to the Shaftesbury - a venue that would seem ideally positioned, given its imposing frontage at a major intersection in the centre of the capital. Instead, the prevailing belief is that all too many people drive by the theatre without setting foot in it. One can more readily understand the long term difficulties encountered at the Piccadilly, a venue that has prompted a long-standing, possibly apocryphal anecdote about stage doorkeepers who in bygone years would answer the phone, “Hello, and thank you for calling the house of flops.” I still recall seeing an Easter weekend matinee of Elaine Paige, of all people, in a Peter Hall production of The Misanthrope that was so sparsely attended that one felt tempted to cancel the performance altogether and invite the cast out for tea. And then there’s the parade of Piccadilly musicals of considerably less calibre than, well, Parade: La Cava, Which Witch, King, and Mutiny! are just some of the now-notorious productions to have graced that particular stage.
Recent years, though, have proved kinder, dispelling the prevailing assumption that the Piccadilly, very much unlike the Shaftesbury, was too difficult for showgoers to find, tucked away as it is from the pedestrian traffic along Shaftesbury Avenue. Judi Dench sells out anywhere she plays, as she did for Peter Hall there in a revival of Filumena, while Matthew Bourne’s work and, especially, the Michael Grandage revival of Guys and Dolls, with Ewan McGregor and Jane Krakowski in its original cast, found hordes of hopefuls crowding the stage door for autographs.
On Broadway, it seems, there’s nothing a blighted theatre benefits from more than a Tony winning Brit. For years, the Belasco Theatre on West 44th Street was considered a playhouse non grata, situated on the “wrong” side of Broadway (i.e. away from the general mix of theatres) and, what’s more, rumoured to be haunted by the ghost of the theatrical legend who gives the venue its name. That, however, was before Ralph Fiennes took up residency there in 1995 with a Hamlet that went on to sell out. Does this offer further proof that no theatre is so blighted that a single hit can’t shift its fortunes? Let’s hope Hairspray restores the buzz to the Shaftesbury that - for those of a certain vintage - lingers on from 40 years ago. The tenant then? A musical by the not dissimilar name of Hair.